loss leader

loss leader
марк. убыточный лидер (товар, предлагаемый магазином по цене ниже себестоимости в расчете на привлечение в магазин большого количества покупателей, которые, попав туда, вероятно, будут приобретать и другие, более дорогие товары)
See:

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убыточный лидер: товар, который предлагается по или ниже себестоимости для привлечения покупателей и в расчете на импульсивные покупки.
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рекламная продажа
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продажа в убыток
. . Словарь экономических терминов .
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Маркетинг
товар, продаваемый в убыток
изделие или услуга, которые организация продает в убыток себе, с тем чтобы привлечь клиентов
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Реклама
убыточный лидер
рекламирование товара, продаваемого по себестоимости или даже ниже себестоимости, для привлечения покупателей в магазин

Англо-русский экономический словарь.

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Смотреть что такое "loss leader" в других словарях:

  • loss leader — ˈloss ˌleader noun [countable] 1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services: • Supermarkets sometimes sell bread as a loss leader to bring in… …   Financial and business terms

  • loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers …   Useful english dictionary

  • loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop …   English dictionary

  • loss-leader — ► NOUN ▪ a product sold at a loss to attract customers …   English terms dictionary

  • loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop …   Dictionary of contemporary English

  • loss leader — loss ,leader noun count BUSINESS a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company …   Usage of the words and phrases in modern English

  • loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers …   English World dictionary

  • Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a …   Wikipedia

  • loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that …   Useful english dictionary


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